Wellness Growth Lab
Big-brand thinking. Built for what's next in health.
Your clients are already asking. You don't need to become a medical practice to capture it.
GREAT PRODUCTS DON'T AUTOMATICALLY BECOME GREAT BUSINESSES.
The health and longevity market is moving fast. But having an innovative product isn't enough. Building a brand, acquiring customers and scaling sustainably takes more than a collection of marketing tactics.
Growth has hit a ceiling. What got you here won't necessarily get you to the next stage. You need smarter acquisition strategies, stronger positioning and a clear plan to scale.
You need leadership, not another agency. More tactics won't fix a missing strategy. You need someone who connects the dots, leads the team and takes ownership of results.
Healthcare plays by different rules. From advertising restrictions to compliance considerations, growing a health brand requires specialized knowledge. The right strategy accounts for those challenges from day one.
WHO I WORK WITH
BUILT FOR THE NEXT GENERATION OF HEALTH BRANDS.
I work with ambitious companies bringing new products, services and experiences to the health and wellness market.
Digital Health + Telehealth ·
Longevity + Diagnostics
Women's Health
Health Tech + Apps
Wellness Brands
PEPTIDES + HRT
Best fit for founder-led and growth-stage companies with real traction, ambitious goals, and a need for senior marketing leadership to reach the next level.
WORKING TOGETHER
WHAT I BRING TO YOUR BUSINESS.
Whether you need a clear roadmap or someone to lead the entire marketing function, I bring the experience and hands-on leadership to move your business forward.
BRAND STRATEGY
Build a differentiated brand story and messaging that connect with your audience and stand out in a crowded market.
CUSTOMER ACQUISITION
Develop the right mix of paid media, organic growth, partnerships and lifecycle marketing to efficiently acquire and retain customers.
FUNNEL + CRM
Optimize the customer journey, conversion funnels, lifecycle communications and marketing automation to turn interest into revenue.
REGULATED MARKETING
Navigate the advertising, platform and compliance considerations unique to health and wellness marketing.
TEAM + AGENCY LEADERSHIP
Build, lead and optimize marketing teams and agency partnerships with clear priorities, accountability and performance goals.
GO-TO-MARKET + LAUNCHES
Bring new products, services, partnerships and markets to life with integrated launch strategies designed for growth.
HOW WE WORK TOGETHER
FROM GROWTH STRATEGY TO EXECUTION
Whether you need a clear roadmap or someone to lead the entire marketing function, I bring the experience and hands-on leadership to move your business forward.
GROWTH DIAGNOSTIC · 2-WEEK ENGAGEMENT
Get clarity on what's working, what's holding you back, and where the biggest opportunities lie. A comprehensive assessment of your positioning, acquisition channels, customer journey and marketing performance, with a prioritized 90-day growth roadmap.
DELIVERABLES:
☑ Growth audit
☑ Opportunity assessment
☑ Actionable 90-day plan
FRACTIONAL CMO · ONGOING | 3-MONTH MINIMUM
Senior marketing leadership without the full-time executive hire. I lead your go-to-market strategy, marketing operations, team and agency partners, customer acquisition, launches and performance measurement, connecting strategy to execution and accountability.
DELIVERABLES:
☑ Executive marketing leadership
☑ Growth strategy
☑ Team management
☑ Ongoing performance optimization
HOW WE WORK
DIAGNOSE. Understand your business, customers and growth opportunities. Identify what's working, what's not, and where to focus.
BUILD. Develop the strategy, positioning, team and marketing infrastructure needed to drive sustainable growth.
GROW. Execute, measure, optimize and scale the initiatives delivering real business results.
MEET THE FOUNDER & CEO
Hey, I'm Katya!
I've spent 20+ years building brands and driving growth for companies including YouTube, Nike, Sephora and Airbnb. At Monks, I grew the YouTube business 15x into the largest account in the agency's history, leading 220+ people across five countries.
Then I built a healthcare business of my own. As co-founder and CEO of MedBio Institute, I grew a healthcare education and industry platform into a network of 20,000+ providers nationwide without paid acquisition, then sold the company. Today, through Wellness Growth Lab, I bring both worlds to health and longevity companies ready to scale.
Global brand discipline. The strategy, rigor and team leadership behind some of the world's biggest brands.
Founder experience. I've built and sold a healthcare business, so I know what growth takes with real constraints.
Health industry fluency. Firsthand work with telehealth companies, pharmacies and providers, plus the marketing rules unique to health.
