Wellness Growth Lab

For the people building the future of health and wellness.

The business of wellness is evolving faster than ever.

New technologies. AI. GLP-1s. Peptides. Longevity. Consumer health brands. Changing regulations. Entirely new business models.

The opportunities have never been greater — but neither has the complexity. Whether you're launching your first business, growing an established practice, or exploring your next opportunity, Wellness Growth Lab helps you cut through the noise, make smarter decisions, and build with confidence.

What You'll Receive

Industry Intelligence

Stay ahead of the trends, technologies, companies, and market shifts shaping the future of health and wellness.

Business Strategy

Actionable insights on branding, marketing, AI, operations, and growth from someone who's built and scaled businesses.

Blueprints & Frameworks

Practical tools, decision frameworks, and implementation guides designed to help you make better business decisions.

Early Access

Be the first to hear about new resources, workshops, and programs from Wellness Growth Lab.

Coming Soon

The Wellness Growth Lab Decision Framework

Your roadmap for building a successful wellness business.

Building a wellness business shouldn't feel like guessing.

The Wellness Growth Lab Decision Framework is a step-by-step system designed to help health and wellness professionals build and grow successful wellness businesses with confidence.

Inside, you'll learn how to:

Validate your business idea and opportunity
Define your niche and market positioning
Build a profitable business model
Navigate the rapidly changing wellness landscape
Develop a marketing strategy that attracts the right customers
Create a practical roadmap to launch and grow your business

Launching September 2026.

Join the Lab to get behind-the-scenes updates, early access, and exclusive launch pricing.

Join the Lab

About

Hi, I'm Katya Black.

I've spent more than 20 years helping companies launch products, build brands, and accelerate growth — from leading global marketing partnerships at YouTube, Strive Pharmacy, Airbnb and Nike to helping scale businesses across healthcare, wellness, and technology.

Today, through Wellness Growth Lab, I share the business strategies, industry insights, and practical frameworks that help health and wellness professionals build and grow successful businesses with confidence.

Because building a successful wellness business takes more than clinical expertise — it takes business expertise.

Join the Lab

Join health and wellness professionals building the future of wellness.

Get practical business insights, industry trends, and early access to new resources delivered straight to your inbox.

Build Your Wellness Business with Confidence.

For the people building the future of health and wellness.

The Wellness Growth Lab Decision Framework

Hi, I'm Katya Black.

Join the Lab